What is language planning?

Language planning is a well-developed and evidence-based approach that is particularly useful in the revitalisation of indigenous and endangered languages, such as the Māori language.  It applies conventional planning principles (set your goals, your manageable steps and budget, your timeframes and your monitoring and evaluation framework) to several related areas of activity.

Planning ensures efforts to revitalise the Māori language are carefully directed to be as effective as possible. Planning ensures that 'big picture' goals are set strategically and efforts to achieve goals are coordinated amongst all major stakeholders.

Read more about the five essential elements to language planning.

Why write a Māori language plan?

A Māori language plan ensures that efforts to revitalise Māori language are carefully directed to be as effective as possible.

Through developing and implementing a language plan, your organisation will:

  • contribute to the revitalisation of the Māori language;
  • enhance your organisation’s relationships with Māori customers, clients and stakeholders;
  • strengthen your identity as a New Zealand organisation, committed to this country;
  • increase your organisational health by growing a confident and capable workforce;
  • meet other organisational goals that are enhanced by the use of the Māori language such as Crown-Iwi relations, diversity and inclusion and cultural responsiveness   

The effectiveness of language planning

Dr Chelsea Grootveld explored the extent to which three state sector agencies have angaged in te reo Māori language planning and implementation and idetified the challenges that emerged, the lessons learnt and enablers.

Language planning is proven and has been used in many countries all over the world.

World-wide study
http://unesdoc.unesco.org/images/0011/001184/118456eo.pdf .

Gaelic Language Plans- Scotland

Who has a Māori language plan?

Here are some organisations that have created a language plan:

Kāhui Legal - https://www.stuff.co.nz/national/104878437/wellington-law-firm-to-train-all-its-staff-in-te-reo-mori

Pouhere Taonga - http://www.tetaurawhiri.govt.nz/about-us/news/he-mahi-tahi-me-to-tatou-taonga-tuku-iho-te-reo-maori-en-nz/